The Mad Mad Sale, a month-long sale devised by Virtuous Retail is a glorious, larger-than-life sale which promises crazy deals and beyond-belief offers from premium brands. The sale is aimed at young, urban, upwardly mobile Millennials and Gen Z.
This integrated marketing solution was built to scale for a pan-India audience and meant to delight and endear the viewer. From the bright, pop colours of the mnemonic to quirky and outlandish installations, the idea was to deliver a sale campaign that was outlandish, spectacular, unmissable and Instagrammable.
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