Adorning RIEthm with a vivid visual identity
EO RIEthm, South Asia’s premier Regional Integrated Event (RIE) receives global participation and focuses on learning, social integration and various networking activities.
EO RIEthm, South Asia’s premier Regional Integrated Event (RIE) receives global participation and focuses on learning, social integration and various networking activities.
The Tamizh diaspora is intertwined with its rich music and the ceremonial intonations of traditions in arts. From their unique annual festival of music - Margazhi, to the ceremonial intonations of birth, labour, life and beyond, everything is punctuated with the rhythms and lore of this land.
Iyal (meaning literature or language) and Isai (meaning music) are inseparable partners. Together they form the soul of the southern rasa. Our inspiration was to create a font style that embodied that spirit of the world’s oldest language, Tamizh and delicately permeate the wisdom of this region across the seas to the delegates of EO South Asia, endearing them to come and discover this gateway of opportunities.
The identity pays ode to the rhapsodic ardour of life in Chennai. The visuals reverberate with the poignant stillness of ancient Carnatic wisdom that wake-up the coastline to a harmonious coexistence with mudras that flicker with the vision of an ancient, golden land of the Cholas, Cheras and Pandavas. The palette vividly welcomes one to the rich bylanes of life and enlightenment through the glowing gaze of the Dravida and the Apsara as they proudly beckon one to the golden shores of Chennai.
