Edu4.0 Marketing For A Purpose-Led Brand - Amrita University

STAYING RELEVANT DURING THE PANDEMIC

In times of the pandemic, writing from the heart can start the right conversation. Design Foundry worked with Amrita University in creating a full-page ad in Dinamalar to stay relevant with the times.

Full-page newspaper advertisement in Dinamalar for Amrita by Design Foundry Full-page newspaper advertisement in Dinamalar for Amrita by Design Foundry

Taking the conversation to social media

Animation for Amrita by Design Foundry showing COVID-19 brain fatigue
Animation for Amrita by Design Foundry showing increase in concentration
Animation for Amrita by Design Foundry showing building of confidence
The Brain Workout with Krishnan Kutty
Mockups of online promotions made for Amrita by Design Foundry

Marketing online events and webinars

Marketing The Brand Purpose

Animated text of Engineer A Better World for Amrita by Design Foundry

The School of Engineering, Amrita Vishwa Vidyapeethem, operates with the ambition of bolstering students with the education necessary to optimally use available resources to benefit humankind.

The campaign for Amrita was designed to replace thoughts of limitation and hesitation with that of immense possibilities and advancement that followed quality education. Our ambition was to accentuate the potency of the curriculum to outlive the inherent thoughts of settling for less with effective branding, advertising and social media marketing.

Hoarding designed by Design Foundry for Amrita's Engineer A Better World campaign
Hoarding design by Design Foundry that signifies the need to understand the world, for Amrita's Engineer A Better World Campaign
Hoarding design by Design Foundry that signifies the importance of engineering in the field medicine, for Amrita's Engineer A Better World Campaign
Hoarding design by Design Foundry that signifies the need to find your life's purpose, for Amrita's Engineer A Better World Campaign

SITE-SPECIFIC OUTDOOR COMMUNICATION

Site-specific billboards used to emphasize the proficiency of engineering to develop solutions to resolve everyday, real-world problems to combat the recent phenomenon of it being considered pedestrian and conventional.

Site Location
OUTSIDE APOLLO HOSPITALS
Hoarding designed by Design Foundry for Amrita, on display outside Apollo Hospitals
TRAFFIC SIGNAL
Hoarding designed by Design Foundry for Amrita, on display at a traffic signal
OUTSIDE CINEMA MULTIPLEX
Hoarding designed by Design Foundry for Amrita, on display outside a cinema multiplex

INTERACT-IVATING AN INTERACTIVE BROCHURE

Mockup of interactive brochure designed by Design Foundry for Amrita
Mockup of interactive brochure designed by Design Foundry for Amrita