Brand refresh for Club Oasis Fitness Centre & Spa (Grand Hyatt Mumbai): Evolving a new look with the fine art of design.
Grand Hyatt Mumbai
Club Oasis is a haven of rejuvenation and wellness. The art of healing and wellness practices here are urbane and scientific. The brand refresh focussed on crafting an identity that was artistic and thoughtful. Inspired by the meticulously drawn botanical illustrations of flora, we aimed to evoke a sense of healing-through-science while conceptualising the brand refresh. Every composition has elements of whimsy with enchanting bees, butterflies, dragonflies etc. interacting with flora to add a quirky interactive energy to the composition.
Like the botanists dissecting the flower to unravel the secrets of the flowers life and beauty, Club Oasis looks at solutions which are not just skin-deep but go into understanding the deeper roots. The refreshed brand tone has helped bring to the fore the restorative experiences on offer at this award-winning urban spa.
The logo was refreshed with a more dynamic feel. Colours, angles and composition aligned to flesh out a more cohesive, young look and feel to the brand.